The Client:

Toons Furniture Store is located in Swadlincote, an English town in Derbyshire.  Owned by the Toons family, a family run business for nearly 50 years.  Started as a small market stall in 1970.  Toons a successful business, which prides first class customer service.  Although, it has an excellent reputation nationally.  Felt that it was time to review their customer offer, and look at what other products or services could be introduced to weather proof their business and increase footfall into the store.


Within 12 months.   SF Retail Consultancy introduced 8 new retail partners at Toons through various concession models.  Which included the following businesses;

  • Kitchen Company
  • National Home Furnishing Company
  • Bathroom Company
  • Fireplace and Surrounds
  • Sheds and Garden Buildings
  • Bespoke staircases
  • Artificial Grass
  • Bathroom Accessories

What We Did:

Initially we carried out a site survey study, which identified that Toons had space available that could be used to add complimentary retail brands. We reviewed Toons leases and planning documentation to ensure that Toons could rent space.  We then identified various products and brands that would work well with the customer demographics of existing Toons customers and offer. Creating a marketing brochure, targeted both national and local companies.   We then project managed the whole process, from conducting site visits, negotiation of the terms, preparing formal occupational documentation, through to installation of each brand.


  • Increased Footfall
  • Another reason why customers should visit Toons
  • Increase in restaurant turnover
  • Increase in overall site turnover
  • Enhanced the customer proposition
  • Maximising £ per sq. ft. density
  • Utilising unused internal and external space
  • Guaranted fixed rental income vs. potential sales.
  • Double Digit Sales Growth!


“Huw Williams, Toons Managing Director”

I have worked with Sue franks for many years in the garden centre sector where she successfully managed concession partners for me. When I recently moved into the furniture market I wondered if there was any opportunity to boost the profits of the business by adding concession partners.

I called Sue and asked her to investigate the possibility of installing concessions in our business.

One year on from this the store now has an additional income stream delivering strong profits to the bottom line profits. Sue has managed the process very well for us finding companies and liaising effectively between ourselves and potential new partners also making sure the correct legal agreements are in place prior to occupation of space.

The introduction of concessions has been instrumental in boosting footfall within the store and has added greatly to significantly increased sales and profits.