Sue Franks Retail Consultancy was launched in 2014 initially to work with retail brands looking for expertise in creating their own concession models to install their brand into retail locations.  A shop within a shop format.

Sue started her career with TUI Holidays, formerly Thomson Holidays, then moved into the concession business in 2005 joining Coventry Airport management team.  In 2008 Sue joined Wyevale Garden Centres looking after their existing tenant portfolio and finding new retail partners, before being headed hunted by First Franchise in 2010.

Sue was responsible for developing the unmanned concession model within the garden centre sector, installing over 80 unmanned concession within a 4-week timeline.

Since the launch of SFRC the company has worked with or provided concession support to over 30 retail brands, from national brands to independent local brands wanting to launch their first retail venture.

Due to the success of SFRC Brands Services, in 2015 SFRC launched their Retail Location Letting Services.   Working directly with owners, looking to install new brands into their locations.

Now with over 14 years concession experience, Sue and her team have a wealth of experience in developing concession models and working with retail locations to expand their brand offers.

SFRC Ltd offers a complete service to all of their clients.   If you are a new Brand looking for concession expertise, an existing concession brand looking for assistance in finding new sites, or need to review and evaluate your existing concession model or a Retail Letting Location looking to introduce new brands via a concession model. If interested please do get in touch!





Specialise in matching leading retailers with forward thinking garden centres.



Specialists in Garden Centre Business Development




Experienced retailer with expertise in shop floor planning, merchandising and space management.




Customer Experience, strategy & marketing consultant (& SFRC website developer!)